![]() In an early publicity stunt, Barnum hired a man to wordlessly stack bricks at various corners near his museum during the hours preceding a show. He advertised these shows any way he could, using not only interesting newspaper ads but also bands of musicians, paintings on the outside of his buildings, and street-spanning banners.īarnum also learned the effectiveness of using the media to gain attention. He began his career in the 1840s writing ads for a theater, and soon after, he began promoting his own shows. ![]() Barnum, cofounder of the famed Barnum & Bailey circus, gives a sense of the uncontrolled nature of advertising during the 1800s. O’Barr, “A Brief History of Advertising in America,” Advertising & Society Review 6, no. By the end of the 16th century, most newspapers contained at least some advertisements.William M. Advertising revenue allowed newspapers to print independently of secular or clerical authority, eventually achieving daily circulation. By the 1600s, newspapers had begun to include advertisements on their pages. The invention of the printing press in 1440 made it possible to print advertisements that could be put up on walls and handed out to individuals. Toys and other merchandise found in the city bear the names of famous athletes, providing, perhaps, the first example of endorsement techniques.John Hood, Selling the Dream: Why Advertising Is Good Business (Westport, CT: Praeger, 2005), 12–13. ![]() Merchants offered different brands of fish sauces identified by various names such as “Scaurus’ tunny jelly.” Wines were branded as well, and their manufacturers sought to position them by making claims about their prestige and quality. Pompeii’s ruins reveal a world in which the fundamental tenets of commerce and advertising were already in place. Historians have used the city’s archaeological evidence to piece together many aspects of ancient life. In 79 CE, the eruption of Italy’s Mount Vesuvius destroyed and, ultimately, preserved the ancient city of Pompeii. Advertising and the Rise of Consumer Culture.Advertising Gains Stature During the 20th Century.Nineteenth-Century Roots of Modern Advertising.
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